Chandigarh: With India now entering a crucial phase of ‘Unlocking’, its most important part of economy - Industries too is in the throes and gradually lifting the shutters with a lot of care & safety. To infuse positivity among industrialists and people at large, a dynamic entrepreneur from Chandigarh - Karan Gilhotra who is also Chairman (Punjab State) of PHDCCI has produced a unique offering a 4-minute-long musical video- ‘Be Strong’, which is dedicated to the theme ‘Let’s Unlock India Together’. A Mohali based multi-national Bigrox Media is supporting the endeavor under its Corporate Social Responsibility (CSR).
Karan said, “The USP of the song certainly is the stellar performance of actor turned COVID philanthropist Sonu Sood. Sonu has done great work in sending migrants’ from Mumbai home, during the outbreak. Apart from his star status this is a big factor because of which we drew him in. His presence in the song is enthusing people. The famous actor Manoj Bajpai gives a refreshing start in form of a prelude to the song. We have got some very good enactments in the video from the cricketing as well as the B Town world.”
Sumeet Soni, Founder, Bigrox Media, a Mohali based creative & digital marketing firm adds, “We feel immensely proud of our association with ‘Be Strong’song dedicated to the cause of rejuvenating all Indians during the pandemic and in the crucial phase of ‘Unlocking India’.”
Paras Arora, Partner, EY (Ernst and Young) who supported the initiative thanked everyone behind this and said, “The song signifies India’s collective pursuit against a global pandemic and salutes the spirit of India’s’ true heroes- the Corona warriors. It also encourages people to come forward and support the nation building in these tough times with contribution to PM CARES”.
The Karan Gilhotra initiative has been directed by Vikram Vijay Chopra, while the music has been given by famous singer and lyricist of Punjab - Jasbir Jassi. Jassi has also lent his voice to the song. The powerful lyrics of the song have been penned by Sanjeev Anand. The lyrics are motivating and generate a patriotic feeling and the voice of JasbirJassi, has created a magical melody.
The icing on the song’s cake is appearances of cricketing bigwigs like Virendra Sehwag and Suresh Raina. Jasbir Jassi’s given a memorable performance. Bollywood has been amply represented in the video by names like Jimmy Shergill, Richa Chadda, Pulkit Samrat ,Varun Sharma, Vatsal Sheth, Ishita Sheth and Angad Bedi. Famous stand-up comedian Sunil Grover too is part of the song. Punjabi entertainment industry has been represented by the likes of Amy Virk, Binnu Dhillon and Gurpreet Ghuggi .
Sums up Karan, “The song is all about giving strength to people who have lost hope living amid the lockdown. It gives people a platform to launch themselves into the ‘Unlock India’ phase with vigour.”
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