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Crisis Communication Must be Quick & Precise: Dr Reema Aswani, NASSCOM Research

Clear, simple and frequent communication is required during a crisis like COVID19, which has turned the world upside down. The twitter chat on ‘Crisis Communication during Covid19’ emphasized the need for honest, precise, timely and relevant information with empathy during any crisis. The chat was hosted by Bloggers Alliance in association with NASSCOM Community.   Dr Reema Aswani, AI and Analytics Research Lead at NASSCOM Research said, “In order to effectively communicate, during COVID19, when almost everyone is working from home, organisations are increasingly resorting to two-way communication and collaboration tools like @zoom_us @MicrosoftTeams @Webex @SlackHQ @trello and others. Amidst COVID19, webinars, webcasts and virtual events are also great ways to engage and interact with a large audience. There are several tools like @gotowebinar @Webex events and others that can be leveraged for conducting events.” Dr Amit Nagpal, Personal Branding Coach and Author ‘He...