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Crisis Communication Must be Quick & Precise: Dr Reema Aswani, NASSCOM Research


Clear, simple and frequent communication is required during a crisis like COVID19, which has turned the world upside down. The twitter chat on ‘Crisis Communication during Covid19’ emphasized the need for honest, precise, timely and relevant information with empathy during any crisis. The chat was hosted by Bloggers Alliance in association with NASSCOM Community.
 
Dr Reema Aswani, AI and Analytics Research Lead at NASSCOM Research said, “In order to effectively communicate, during COVID19, when almost everyone is working from home, organisations are increasingly resorting to two-way communication and collaboration tools like @zoom_us @MicrosoftTeams @Webex @SlackHQ @trello and others. Amidst COVID19, webinars, webcasts and virtual events are also great ways to engage and interact with a large audience. There are several tools like @gotowebinar @Webex events and others that can be leveraged for conducting events.”

Dr Amit Nagpal, Personal Branding Coach and Author ‘Heroes Amongst Us’ said, “You can not celebrate with suffering all around. While talking only positive is insensitive, talking only negative is sensationalism. Hence, you should tell many sides of the story. When people are depressed, you can  share inspiring stories of survivors, like we are running a campaign #HeroesOfCorona.”

Chandrakant Patil, Digital Marketer said, “Be helpful, be ready to react fast and be creative in your approach. We at Pune, are totally reliant on Microsoft Teams, Slack and our in-house developed CMS for the effective communication with all the end users. Microsoft Power BI is a wonderful tool, which provides very interactive Visualization and AI Capabilities with a simple interface for creating reports and dashboards. It is used by Research and Fortune 500 Companies.”

Appreciating the initiative of Chandigarh Chapter of Bloggers Alliance to host twitter chats every Sunday, Achyuta Ghosh, Head Research, NASSCOM, said, “We are happy to support these twitter chats, as NASSCOM Community is a platform to recognize new thought leaders, connect potential businesses and create a network of individuals passionate about technology.”

Kriti Makhija, CFO, GenesisBCW, New Delhi, emphasized that it is critical to communicate effectively with the internal staff, as well as with clients and business partners. Honest, Precise, timely and relevant information with empathy is critical during any crisis.

Ashok Nellikar, Startup Coach, said, “Now cyber security hygiene becomes more important than ever. As more employees and students work remotely as a result of COVID19, teleworking and distance learning comes with added responsibilities. Take appropriate steps to protect your organisation’s data while being connected online.”

Arjun Assi, Product Manager opined that for some positions their primary responsibility is stakeholder management. Such jobs have been heavily impacted these days. Despite the advanced technology, the impact of not having an in person meet will always impact businesses. “Surprisingly post the lockdown, our entire office groups have now migrated to SlackHQ from WhatsApp.”

Narvijay Yadav, Founder Director, SpecttrumPR said, “All of us are swimming together in the troubled waters, therefore taking care of each other is the need of the hour.”

Naman Kishore of NASSCOM Community and Vijay Nallawala, Author and Speaker also participated in the conversation, besides scores of other experts. The twitter chat is organized every Sunday at 6 PM with different experts on board. The chat is gaining pace and popularity amongst the twitter users. It is hosted on @BlogIndiaBlog - the official twitter handle of Chandigarh Chapter of Bloggers Alliance (Association of Bloggers, Storytellers and Creators).




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