Skip to main content

Most small businesses plan website investments: GoDaddy



New Delhi: GoDaddy Inc., the company that helps entrepreneurs thrive, released the second set of survey findings from its GoDaddy 2023 Data Observatory today. The survey found more the majority of Indian small businesses plan to implement marketing activities for their website, including advertising on social media platforms (77%), creating a responsive design for their website (70%), positioning the company better on search engines (70%), and monitoring the traffic of their pages (68%).

Additionally, GoDaddy’s Data Observatory finds 48% of small businesses in India, who currently do not have a business website, plan to build one within the next three months and 43% plan to do it in the next year.This underscores the continued importance of social media and creating a holistic digital marketing strategy. Furthermore, small businessessurveyed in India reported their keenness to build an online sales channel (65%) and create a mobile application (60%).

With digitalization growing at a rapid pace in India, having a strong online presence is vital for businesses. In alignment with this, Indian respondents acknowledged the benefits of having a website including it allows them to better showcase their products and services (73%), it enhances the visibility of their business (70%), helps them attract new target audiences (69%),and helps establish better collaboration (66%).

The survey finds 75% of Indian small businesses embrace marketing automation, surpassing their counterparts in other countries and the global total at 57%. This emphasizes the growing recognition of marketing automation as an effective tool for enhancing marketing strategies and streamlining business processes. Moreover, when it comes to customer knowledge, Indian small businesses prioritize data analysis more than small businesses in other surveyed countries, indicating their commitment to leveraging insights for informed decision-making.

“GoDaddy’s survey results showcase the digital developments of Indian small businesses. As digital transformation continues to reshape the small business landscape, GoDaddy supports small businesseswith easy to use and affordable online tools and guidance they need to thrive in theircompetitive markets. We encourage Indian small businessesto harness the potential of digital marketing tools to build a strong online presence through business websites andsocial media channels in a way that complement each other, and leverage marketing automation to help drive growth and enhance customer engagement,” said Apurva Palnitkar, Senior Marketing Director for GoDaddy India.

 

 

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Sanjeev Chadha, Group Chairman of Yield 4 Finance accepted into the Forbes Business Council

Chandigarh : Sanjeev Chadha, Chairman, Yield Group of Companies, a premier provider of financial instruments in trade transactions, has been accepted into the Forbes Business Council, the foremost growth and networking organization for successful business owners and leaders worldwide.   Sanjeev Chadha, Group Chairman of Yield 4 Finance Chadha was vetted and selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors. “We are honored to welcome Sanjeev Chadha into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes the Forbes Business Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on...
Post a Comment
Read more

Imperial Imaging and Intervention Center organises CME On 'Radiological Intervention and Advancements.’

  Chandigarh : Senior members of the National Integrated Medical Association (NIMA) attended a Continuing Medical Education (CME) event organized by the Imperial Imaging and Intervention Center , Chandigarh on the topic of ‘Radiological Intervention and Advancements.’ The CME was graced by Dr. Sanjeev Goyal, Registrar of the Board of Ayurveda and Unani System of Medicine Punjab as the Chief Guest, and Dr. Ravi Doomra, Director, Ayurveda, Punjab, as the Guest of Honour. Dr RP Gaba, Patron of NIMA, served as the coordinator for the event. The experts deliberated upon different aspects of radiological intervention in treating various diseases. The latest interventions and advancements in radiology were discussed extensively during the CME. Topics raised included the PRP (Platelet-Rich Plasma) treatment for knee osteoarthritis, liver abscess drainage, and FNAC or Fine Needle Aspiration Cytology - a diagnostic procedure used to investigate the body's lumps or masses, among others....
Post a Comment
Read more

ThinkNEXT gets the 'Most Trusted Digital Marketing & Industrial Training Company of The Year' Award

Chandigarh : Mohali-based IT concern ThinkNEXT Technologies has been declared The Most Trusted Digital Marketing and Industrial Training Company of The Year. Munish Mittal, ThinkNEXT's Director received the coveted award recently at an event 'Iconic Business Summit and Awards -2021’ held in the national capital New Delhi .   Munish Mittal, Director, ThinkNEXT Technologies receives the 'Most Trusted Digital Marketing & Industrial Training Co. of The Year’ Award at Iconic Business Summit & Awards-2021  Mittal received the award from renowned Bollywood actress and politician Jaya Prada and Miss Universe Romania Anca Verma. Faggan Singh Kulaste, Union Minister of State for Steel, and Chaudhary Uday Bhan Singh, Minister of State for Khadi and Village Industries, UP were also present. “I am happy that our efforts have been acknowledged. We were competing against hundreds of companies from across India , who along-with us  had participated in the summit. Apart from...
Post a Comment
Read more