'Ayurveda ko hai ab ghar ghar pahunchana' initiative launched

Chandigarh: Shuddhi Ayurveda, a Zirakpur based wellness company, has launched a ‘Right to Health Campaign’ which would continue for next six months. It’s founder, Acharya Manish has been propagating Ayurveda since 1997. The campaign's tagline has been innovatively coined as 'Ayurveda ko hai ab ghar ghar pahunchana. Ayurveda consultant Dr Geetika Chaudhary and Dr Suyash Pratap Singh were also present at the launch function, held at Chandigarh Press Club.

The campaign also want to bring into focus Article 21 of the Constitution, which guarantees protection of life and personal liberty to every citizen. The Supreme Court has also held that the rights enshrined in Article 21 are derived from the directive principles of state policy and therefore includes the 'protection of health'. Also, World Health Organisation (WHO) defines health as 'a state of complete physical, mental and social well-being and not merely an absence of disease or infirmity’.

Acharya Manish believes that Ayurveda - a herb-based Indian medicinal system is a prerequisite to attain the objective of 'right to health' for every Indian. He said that according to Charak Sanhita, the motive of Ayurveda is to keep a healthy body disease free and remove disease from roots in a diseased body. Ayurveda also means complete knowledge of life. So this is not just a medicinal protocol but a way to lead life.

'The 'right to health' is failing to be effective because of lack of awareness about Ayurveda's potency to contribute to 'holistic health'.  It is only Ayurveda that improves one's health to counter attacks by pathogens and this has been proven well by immunity boosting Ayurvedic medicines being used during this the COVID pandemic. Therefore, it will not be wrong to say that  'right to health' is merely a myth without ayurveda.

It was told that the timing of the launch was chosen during the COVID pandemic as Ayurveda has come into prominence during this unprecedented crisis due to its  efficacy against COVID. The campaign is a tribute to India's herb based medicinal science. Under The 'Right To Health' initiative the company will generate awareness about the importance of Ayurveda and allied healing methods through focused events, and by initiating 'advocacy measures' with the central and different state governments. A social media campaign is also on the anvil.